3 Common Advertising Traps to Avoid
Retailers are great at playing mind games with consumers. It is very common practice, but something that you don’t have to fall victim to. Here are some tactics they use that you just need to be aware of, so that you don’t spend more than you need to at the store.
1. The “2-fer” Sale. You have probably noticed when flipping through the pages of the ad circular or walking the aisles of the grocery store, many items are marked 2/$5.00 or 3/$5.00 or even 5/$5.00. This equates to $2.50, $1.67 and $1.00 each, respectively, for these items.
Unless it is specifically stated in the advertisement that you must purchase the quantity listed to get the reduced price, you can purchase just one and get the sale price.
Something to keep in mind is that if retailers fail to mention that you must purchase a specified number of items to get a sale price, it is considered false advertising. If you find this happening, you will want to contact the FTC (Federal Trade Commission).
2. The “Limits” Sale. Sometimes you will see an item that shows a sale price and also says “Limit 3.” This is another pitfall you do not want to fall victim to.
When consumers see the word LIMIT, it immediately makes them think that they would be missing out on something hot if they didn’t not only purchase it, but didn’t purchase the limit. Don’t feel you must purchase limits, or even anything associated with a limit to get a great deal. Always compare the original price and sale price to make sure it really is a good deal.
3. The “Real” Price. This actually can go hand in hand many times with the “2-fer” sale. Check the original price before you think it is a good deal.
For example, there is a grocery store here that puts Pringles Crisps on sale 2/$3.00 all of the time. If you check the original price, you will see that they are normally priced at $1.59 each – so you really are saving only $0.09. Not really a sale, if you ask me.
So, now that you know some advertising tactics, you can be more aware and hopefully not fall victim to them. You can still get what you would like, but not have to get more than what you need.