Big 12 BLVD Fan Fest

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The Big 12 Conference announced its entertainment and fan experience enhancements for the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships, held at Kansas City’s T-Mobile Center.

The Conference unveiled its first enhancement last week with the new “XII Court” in partnership with global sportswear brand and retailer UNDEFEATED. The court features the incorporation of the brand’s iconic 5-strike logo.

Music and Entertainment Enhancements

A variety of performers will take the stage at Power & Light District’s Kansas City Live! from March 8 - March 15. Switch will perform on March 8, while DJ Code P will perform on March 9.Champagne will take the stage on March 12, Montage will take the stage on March 13, and Charly Jordan will perform following the final game on Friday, March 14. The week will be highlighted by Shaquille O’Neal – also known as DJ Diesel – performing on Saturday, March 15, following the conclusion of the Men’s Championship game. 

Additional Power & Light District entertainment includes pep bands from Big 12 institutions, as well as Dylan Wheeler and Randall King at PBR Big Sky on March 6 and 7 and Cheat Codes performing at Mosaic on March 14.

Both the Men’s and Women’s Championship games will feature national anthem performances. Abby Anderson will perform prior to the Women’s Championship game, while Restless Road will sing prior to the men’s finale. 

Premium Seating & Fan Experience

The 2025 Phillips 66 Big 12 Men’s Basketball Championship will mark the inaugural event for the Conference’s All-Access Pass, which provides a new premium experience with access to guaranteed seat locations through 2031, as well as access to all Big 12 Men's Basketball Championship games throughout the week. Pass holders will have access to four premium clubs and longue spaces throughout the event, determined by their seat location.

Among those four premium spaces is the new Founders Club, which offers prime sideline seats within 15 rows of the lower bowl in the centermost sideline sections.

The Big 12 will also introduce its reimagined Big 12 BLVD Fan Fest. Fans can enjoy Big 12 BLVD Fan Fest every afternoon of both tournaments until 7 p.m. CT with the exception of Wednesday, March 5, and Monday, March 10. Fan Fest also features new community-based partnerships with TOGETHXR and Hoop Bus.

Big 12 Eats

#Big12Eats returns with school-specific menu items for all 16 Big 12 institutions, presented by Undeniably Dairy. This year’s menu includes:

• Arizona Wildcat Mini Chicken Chimichangas
• Arizona State Smoked Boneless Wings 
• Baylor Brisket Sliders 
• BYU Cosmo’s Churros
• UCF Citronaut Drink (orange soda and vanilla ice cream)
• Cincy Cheese Coney 
• Colorado Chili Burrito Bowl
• Houston Shasta’s Brisket Tacos
• ISU Green Chili Pork Walking Taco
• KU’s Big Jay Loaded Mac and Cheese
• K-State Powercat Steak Tacos 
• OSU Orange Power Pizza 
• TCU Cowtown Loaded Tots 
• Texas Tech Masked Rider Burger
• Utah Majerus Special (pastrami smashburger)
• West Virginia Mountaineer Pepperoni Roll